Serena (a.k.a. Segiri) moved to London from India at the age of 18. Her music is a unique dance/pop blend and has been produced by several big names in the industry including Banx & Ranx (Sia, Sean Paul), Lewis Gardiner (Troye Sivan, Ellie Goulding), One Bit (Stormzy, JP Cooper) and Haj (Sigma, Becky Hill). Serena previously worked with acclaimed Indian producer Rishi Rich and rap sensation Ms Banks.

Serena’s singles have received strong radio support, including from TCTS on KISS FM and Ashanti Omkar on BBC Radio, who selected ‘Tastes Like Anarchy’ as one of Ashanti’s 2020 Bangers. Her zoom-themed music video, which was shot during COVID-19 lockdown, won the NeXtup Global Indie Music Competition (judged by Zhavia and Chief Keef).

A regular feature on dance and club playlists, her single Undone was ranked #13 on the Swiss Top 100 Dance Chart.

Serena built her music career alongside a successful career in the City of London. Combining her passion for music and her professional experience, Serena set up D2D Records, a record label aimed at supporting and championing young female artists. Visit D2D Records at

Using her experience as an example, Serena is keen to spread the message to young people that they should pursue their passions no matter the obstacles.

Serena has spent time touring schools across the UK to spread this message and she continues this journey via her initiative Discover2Dream.

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